Job Description

We are looking for a creative and performance-driven Digital Marketing Executive to join our marketing team. The candidate will be responsible for planning and executing digital marketing campaigns, managing social media channels, improving online visibility, generating qualified leads, and supporting the company's overall digital growth.

The ideal candidate should have hands-on knowledge of SEO, social media marketing, paid advertising, content marketing, Google Analytics, and lead generation. Experience in the real estate industry will be an added advantage.

Responsibilities:

• Plan and execute digital marketing campaigns across Google, Meta, Instagram, LinkedIn, and other relevant platforms.
• Manage and optimize Google Ads and Meta Ads campaigns for lead generation and brand awareness.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Monitor website traffic, search rankings, leads, conversions, and campaign performance.
• Manage and regularly update social media channels, including Instagram, Facebook, LinkedIn, and YouTube.
• Create and coordinate engaging content for social media, blogs, landing pages, and digital campaigns.
• Work with the design and content teams to develop creatives, videos, banners, and promotional materials.
• Monitor competitors and identify new digital marketing opportunities.
• Optimize landing pages and campaigns to improve lead generation and conversion rates.
• Track leads and campaign performance using Google Analytics, Google Search Console, Meta Pixel, and other analytics tools.
• Prepare weekly and monthly digital marketing performance reports.
• Manage email marketing and WhatsApp marketing campaigns when required.
• Coordinate with the sales team to improve lead quality and conversion.
• Stay updated with the latest SEO, social media, advertising, and digital marketing trends.
• Support the development and execution of digital strategies for property launches and real estate campaigns.
• Requirements

Requirements

• Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or a related field.
• 1–3 years of experience in digital marketing.
• Hands-on experience with Google Ads and Meta Ads.
• Good understanding of SEO, keyword research, on-page SEO, and Google Search Console.
• Experience with Google Analytics/GA4 and campaign performance tracking.
• Knowledge of social media platforms and content marketing.
• Basic understanding of HTML, CSS, and website content management is an advantage.
• Experience with WordPress or other CMS platforms is preferred.
• Good analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Creative mindset with an understanding of branding and digital content.
• Real estate, property, or lead-generation experience will be an added advantage.